Adsense Terms and its explanation
Adsense Terms and its explanation.
Adsense Terminology explained are
| Page impressions | Clicks | Page CTR | Page eCPM | Earnings |
- Page Impressions : Number of times the page or pages containing the AdSense advertisement was shown to visitors.
- Clicks : Number of times advertisement was clicked.
- Page CTR : It is a click thru rate percentage. It is calculated as
- CTR = Page impressions / Clicks (formula for calculating Page CTR)
- Page eCPM : It is effective cost per thousand, it is used for comparing ad placements and overall performance of ads or pages. It is calculated as
- eCPM = (Earnings / Page Impressions) * 1000 (formula for calculating Page eCPM)
- Earning : Your actual earned amount from Adsense. It is calculated as (sum of all the click values) x (Your percentage rate). This figure depends on Adsense company, that how much they share you as a part of revenue.
