Adsense Terms and its explanation

Adsense Terms and its explanation.

Adsense Terminology explained are

Page impressionsClicksPage CTRPage eCPMEarnings

  1. Page Impressions : Number of times the page or pages containing the AdSense advertisement was shown to visitors.
  2. Clicks : Number of times advertisement was clicked.
  3. Page CTR : It is a click thru rate percentage. It is calculated as
    • CTR = Page impressions / Clicks (formula for calculating Page CTR)
  4. Page eCPM : It is effective cost per thousand, it is used for comparing ad placements and overall performance of ads or pages. It is calculated as
    • eCPM = (Earnings / Page Impressions) * 1000 (formula for calculating Page eCPM)
  5. Earning : Your actual earned amount from Adsense. It is calculated as (sum of all the click values) x (Your percentage rate). This figure depends on Adsense company, that how much they share you as a part of revenue.



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